Preparing your Business for the Holiday
Most Occasions are a time of year that’s significant for many businesses, small and large. With the right preparation, you can get a seasonal message across to your customers that not only persuades them to part with their money, but allows them to buy into your brand, and to make repeat purchases long into the future.
Customers don’t tend to save money for an occasional spending spree. But that doesn’t mean that businesses can’t take advantage of the season.
How occasionCan Affect your Business
You might start preparing for occasions by evaluating your business as a whole, as well as the products and services you offer. You might offer seasonal discounts and special limited-edition products, perhaps made available exclusively via a loyalty program.
If you have a strong understanding of your customers and what appeals to them, then you might do a better job of attracting them. Those between twenty-five and forty-four are most likely to buy at this time of year, so targeting them might be advisable.
It’s worth looking at your performance in previous Occasion, and reviewing to see where, if anywhere, the room for improvement really lies. You might segment your offers so that they’re targeted toward particular people, and so that they’re more easily searchable, too.
Holiday Marketing for your Brand
Email remains an excellent way to keep in touch with customers. The more personalised your email can be, the more likely it is to be opened. This means collecting data on individual customers. If you can persuade customers to volunteer this data, perhaps via a loyalty scheme, you can draw them into opening emails whenever they arrive. Emails are more likely to be opened at certain times of day and week. Weekdays tend to enjoy better open rates than weekends, and the best periods for opening tend to be around 10am or 1pm.
A great way to draw customers in is with the help of a competition with an occasion theme. The price of entry can be something as simple as an email address. Once you have a foot in the door, you can persuade them of the merits of remaining part of the loyalty program by offering exclusive discounts and other incentives further down the line. Try to cultivate a sense of belonging and exclusivity – as well as mentioning that it’s Easter, and that any deals are special and not-to-be-repeated.Changing your website and branding to reflect the occasion theme will help you to remind everyone about the season, and by extension any seasonal discounts that are associated with it. If your logo is naturally suited to being modified in an Easter-appropriate way, then so much the better.
