Digital Signage Trends To Look Out For In 2022
Ever since it has come into existence, digital signage has exploded in popularity due to its spectacular benefits and phenomenal use case. Talking in numbers, the digital signage industry is currently booming at its peak. Surveys suggest that the industry is likely to reach the 6.9$ billion mark by 2025.
Various industries and sectors are using digital signage in different ways and to the best of their advantage. Be it the hospitality industry, healthcare, food, and beverage industry, schools, etc.; everyone requires tools to increase their user engagement, grab more attention and interest of their potential customers, and gradually increase their sales and conversions.
However, brands and businesses need to stay up to date with the latest digital signage trends to make the most of this technology to upscale business profits.
Quite often, brands and marketers are unaware of the upcoming trends and adopt the same old means and do not get benefited.
In this post, we are going to tell you about the digital signage trends that you need to look out for in the year 2022.
Without any further ado, let’s get started!
Upcoming Digital Signage Trends For 2022
The Era Of Multi-Functional Digital Screens
Those days are long gone when digital signages were used only as a fancy screen to attract customers. Apart from flashing just a simple word with a striking design, digital signage can be used by brands in other ways.
Let’s take an exclusive ongoing sale as an example. Instead of catchy captions with relevant Calls to action, you can also display a QR code for the customers to scan on the spot and check out the sale.
Such QR codes can be used in your business depending on the industry you cater to. Schools can use it for the potential students to have a look at the prospectus; hoteliers can use the QR for a faster checking-in process, and so on.
What’s better? These are marketing tactics that work extremely well to engage and convert better.
More Triggered Advertisements
Over the years, brands and marketers have begun to get a better understanding of their audience, and hence, triggered advertising campaigns have come into the picture.
Strategically placing digital signage showing the appropriate product or service as per the situation is a more effective marketing strategy.
For example – showing the advertisement of a cozy trench coat during winters on digital signage with a heavy sale will intrigue many to go ahead and make a purchase.
Increase Use Of Social Walls
Another great way of using digital signage that is trending and is likely to gain popularity is displaying social media walls on digital signage. If you are unaware of the concept of social walls, it is a collection of aggregated social media feeds from a multitude of social media platforms.
Using social media walls has become a much sought-after strategy for brands and businesses to increase users’ engagement tremendously. Social media is a gigantic platform that offers users a space to reflect their thoughts and opinions about brands and certain products.
Aggregating content from social media and displaying it on digital signage is a trend that works well to target potential customers more effectively. People find social media content extremely engaging, and they too might get compelled to post content to get featured on the social wall.
Digital Signage + Artificial Intelligence
As there has been a shift in technological advancements, artificial intelligence has gained a lot of popularity. Machines are widely used with artificial intelligence to increase their effectiveness. Looking at its ability, artificial intelligence is being widely used with digital signage to target potential customers better.
Artificial intelligence uses the power of facial recognition to determine the demographics of people like their gender, age, looks, etc., to analyze the interests of the person. After the analysis displays the products, the person is likely to purchase and get attracted.
Updates On Safety
As the world is returning to normalcy and places are opening up, it is still compulsory to keep people’s safety in mind and take the necessary preventive measures. Digital signage can be used to display safety updates and can be placed strategically where required.
Important messages like double masking, social distancing, sanitizing hands, covid emergency updates, etc., can be shown on digital signages for the users to be alert at all times. Moreover, these updates would give a sense of security to the visitors and make them more comfortable.
Infotainment Apps On Digital Signage
The integration of infotainment apps on digital signage has increased over the past few years. Irrespective of whether the digital signage is being used during events, in schools, or on a hotel premise, the users need to display different digital signage content.
You can include a clock, calendar, weather, traffic updates, QR codes, etc., on the digital signage depending on the tool selected by you.
Crucial Announcements
Even though digital signage is widely used by users to display and spread information to a wider audience, it will surely trend more in the upcoming year. Digital signage is a great communication tool that is perfect for targeting the audience and garnering more attention towards your content.
This mainly happens since digital signage has an apt presence, and when strategically placed, it is quite difficult to ignore it. So, if you have an announcement to make that needs to reach out to a large audience, digital signage can be the perfect tool for you!
Final Thoughts
Digital signage has time and again proven how beneficial it can be if leveraged properly and effectively.
Brands and businesses require an effective marketing communication tool to target their audience better, and there can be no better tool than digital signage.
We are at the end of this post, and you are now aware of the trends in which you can seamlessly use digital signage to uplift your business. Use it into your marketing strategy, and you will be amazed at the results!