Digital Marketing: A career high in demand

The technological revolution, internet penetration, and the eCommerce boom fostered the demand for skilled digital marketing professionals. The root cause behind the attraction of many aspirants is that the digital marketing field is constantly evolving as a variety of platforms are being introduced. A career in digital marketing is not just enticing but lucrative as well. According to AmbitionBox, the Digital Marketing Manager’s salary in India ranges between INR 3,00,000 and INR 19,40,000 per year. The Glassdoor report shows that a Digital Marketing Manager in India makes INR 6,67,285 annually. However, the salary of digital marketing professionals dramatically varies based on their experience, skills, and location.

If truth be told, many working employees have never aspired to be digital marketing professionals back in their school days. But, today digital marketing is one of the most in-demand jobs across the world. This ever-changing field appeals to many fresh graduates and seasoned professionals with abundant opportunities to grow. Individuals with in-depth knowledge and varied skillsets in the digital marketing field can work in a wide spectrum of industries and earn hefty salary packages. In fact, a Social Media course is the best way to jump-start your career in the digital marketing domain.

Social Media Course: Introduction, Eligibility, Career Prospects

Social media is a three-year undergraduate course offered by many noted universities in India and across the world. The programme focuses on equipping individuals with new-age digital skills for the production, distribution, and monetisation of content.

Whether you want to work for media organisations, the corporate world, or envisage developing your own brand on social media, the course will prepare you for the effective use of online channels and different social media platforms. 

During the programme, you will learn about various social media tools, such as content curation tools, social media scheduling apps, content creation tools, and social media analytics tools. In addition, the course introduces you to social media metrics, curating, content creation, and marketing strategies.

Entry requirements for Social Media course

To enrol in the social media course, you must have scored a minimum of 50 per cent marks in classes 10 and 12 (any stream). The selection of candidates will be based on personal interviews. Some private universities also conduct entrance examinations to select the desirable candidates for the course. 

Fees of Social Media course in India

In general, students need to spend between INR 10,000 and INR 3,00,000 based on the type of college/university to earn an undergraduate degree in social media course.

Career prospects 

Today, social media graduates are in massive demand to help businesses in making an online presence. It’s no longer a secret that digital marketing has become an undeniable need of the hour due to affordability and analytics. In actual fact, digital marketing is regarded as the most effective and modern-day technique of branding and marketing. So, we have prepared a list of some prominent roles in this field. Check it now!

  1. Social Media Manager
  2. Audience Growth Manager
  3. Social Media Strategist
  4. SEO Analyst
  5. SEO Digital Marketer
  6. SEO Link Builder
  7. Social Media Content Writer
  8. Social Media Marketer
  9. SEO Consultant
  10. Social Media Analyst

Interested in signing up for the social media course? You can consider top-notch universities in Dehradun for a better learning experience and guaranteed campus placements. Hurry up!