4 Custom Lobby Signage Benefits that Startups Should Take Advantage of
Brand awareness is a crucial element in a business not only for the fact that it contributes to the growth of sales but also for its contribution to spreading the word about who and what your business is about. This also accounts for the efforts in convincing others about the newer services or products you’ve produced that may be helpful to the lives of many. You shouldn’t be underestimating the impact of brand awareness on your business since it could be the main reason behind the success of your business venture.
Several businesses today may be fully aware of the significance of being actively involved in social media platforms. However, they may seem to forget the importance of physical advertising which has been proven to be an effective way to market your business the traditional way for years. Exterior signage like lobby signs is still up in the world of marketing and advertising, and can still compete well with digital signage.
Below are the many benefits of custom lobby signs:
1. Visible even meters away
One design element that should be considered when deciding the layout of your signage is visibility. Since lobby signage is an advertising sign that will be publicly displayed, it is expected that it is easily seen by people while walking, whether they are near the sign or far away.
A good signage layout may not be fully utilized when it doesn’t consider visibility, especially if you really want to inform a lot of people about your business and what you offer. So, it is only appropriate that you consider details that enhance the visibility of your signage. People usually will not have the patience to read every detail in the outdoor signage which is why it is highly advisable to keep the font size large enough to be seen meters away and only select a few words to include on the sign itself.
2. Give off the impression of welcoming customers
Customers are not quite interested in companies that exude some sort of intimidating or unwelcoming vibe and would tend to avoid those kinds of establishments. They are more likely to visit a company with a lively and comfortable ambiance, especially since most establishments nearby may feel too overwhelming to them. Your business needs to show them that you are open to accepting people to avail of the services you offer.
This means you need to keep the environment as cheerful and active as possible to encourage first-time customers to try and visit your place. Once they check out your establishment and products, who knows that the customers may be able to convince their families and friends to check out your business,
3. Confidence in the legitimacy of the business
Regardless of your intention to persuade clients, hire skilled workers or attract investors to invest in your business, it’s still necessary to employ methods that will convince them that your company is worth the investment or recognition.
Thus, showcasing that you’re confident about the totality of your company means having to resort to ways of expressing that the business you practice is something that people can trust or rely on. You have to show that the company is built on a credible reputation and is not something that disregards the values and beliefs on which the business is built.
4. Establishes credibility and competence
Businesses have to keep up with the ongoing trends in marketing and advertising which means they have to break free of the old ways. But, not all transformation would mean entirely eradicating the traditional methods. Some may still be applicable and may co-exist with the newer methods and strategies to ensure that the information wanted to be conveyed is shared effectively and interpreted well and that current competencies are met.
In addition, the emphasis on culture should be on identity since that is where practices or perspectives within companies are developed. Likewise, outdoor signage is produced as a symbol of the culture of the company that is being represented.
The bottom line
If you’re looking for unique signs that exhibit creativity and innovation, then you should consider ShieldCo designs custom lobby signage that is guaranteed to best represent your business’ philosophy. Design professionals are known for their expertise in producing the best custom-made signage for your company using such design.
Make sure to rely on trusted signage manufacturers by checking their previous products, feedback from former customers, and the affiliations they’ve built. They must be open to answering all queries about the entire process and providing recommendations on how your ideas can be brought to reality.
Signage makers have portfolios from which you can check and take inspiration when you’re conceptualizing your own lobby sign. Do not limit yourself to a few samples and call it a day when you’re planning for the layout. Just be mindful of the design elements to consider so that the final look won’t look chaotic or messy.